- Aiden McGuire, KI; Barbara Haaksma, Milliken; Ray Kennedy, Haworth and Natalie Jones, Mannington active in the 15th Annual IIDA Industry Roundtable
The first weekend in January always brings a sense of vibrancy, invigoration and new beginnings. So, too, does a long-standing tradition of the IIDA Industry Roundtable, now in it’s 15th iteration, amassing some of the key leading manufacturers and important Design luminaries of our community. This year a prestigious group came together January 6 – 8 to explore the way social media is impacting workers, the workplace and work itself.
Facilitated by IIDA Executive Vice President and CEO Cheryl Durst, Hon. FIIDA, LEED AP, the discussion was lively, honest, and at times strained. In a healthy way. In all ways, the discussion was authentic and genuine. A White Paper deliverable will be available in early March for more detail on the discussion and detail.
In the meantime,enjoy some of the wisdom Durst gleaned – some key learnings – in no particular order and with a sense of levity.
1. Levels of engagement and estrangement at work, and in life, have never been higher.
2. Innovation (an overused and underqualified word) is hard. Stand up, walk around and think. “A desk is a dangerous place from which to watch the world,” quoting John Le Carre.
3. Collaboration is overrated. The terminology, at least. What workers want is “community,” engagement with like-minded folks and opportunities to interact with highly effective people who can get things done.
4. Mobile working requires a mobile mindset. Yes, you can work anywhere, but do you really have to or want to? You still need a place to put your “stuff.” And you still want to feel part of the culture and a team. A cool chair doesn’t hurt, either.

Melanie Kahl, Perkins & Will; Jessica Statz, IIDA, Gensler; Claire Monette, Nelson and Lira Luis, AIA, atelier lira luis LLC, share their insight and expertise on social media.
5. Four Millennial females with Internet access can change the world and disrupt traditional thinking. With incredible ease, grace, maturity and ingenuity.
6. Social Media is vast, elusive and real. Whether you ignore it or dive in headfirst, the workplace – and employers – must find ways to accommodate, incorporate and participate.
Forever more, the world of business, communication and human relations is changed.
7. Experience is everything. And the only thing.
8. Learning and discovery begin with all of us. Everyday. Just because we talk about this, doesn’t mean we know all the answers. Yet.
9. Facts are awesome, inspiring and intriguing. Depth and breadth of knowledge is even better. Wisdom rocks.
10. The future is here. It just hasn’t been widely distributed.
Anything to add? Let us know. We’ll be working on the event write-up, and publishing more nuggets of insight over the next few months. Together, we’re better than individuals.
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